Blog

  • A curated Eye for Style!

    Posted: May 18 2016

    ____________________________________________________________________________________________________________________________________________________________________________________________ Every so often I feel like I am on an Island.  A lonely Fashion Island where if I am not showing lots of skin, cleavage or legs for day, I won't make a big splash!  It sometimes feels like in the Fashion business, in order to be honored and recognized for your craft, you have to be a character, on a reality show or have vulgar clothes that continue to perpetuate the stereotype of women as sexualized objects.                                                                                                                                                 ...
  • #askjo - FASHION GROUP INTERNATIONAL

    Posted: Apr 28 2016

    ______________________________________________________________________________________________________________________________________________________________________________________ Hello Lovely Fashion Birds! Fashion is our space to thrive, connect, build and harness on our true creative passions. As you all know, I place heavy significance on connectivity and the ability to tap into groups and organizations that relate to what you, what you love, what you stand for, and especially, what you are working towards. This week, I wanted to highlight a very important organization that has continuously been recognized for their positive impact, legacy, and bright imprint on the Fashion industry, nationally and globally.... Introducing: Fashion Group International! The Fashion Group International is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. Their mission and goal is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and...
  • #askjo mini-beauty series: Your Hair

    Posted: Apr 20 2016

    ______________________________________________________________________________________________________________________________________________________________________________________  Fashion and Beauty? Well, we have the best of both worlds this month.  We have just been going crazy with excitement these past few weeks, honing in on the industry of Beauty. This day and age calls for innovations, hyper-trends, and beauty movements that are definitely making a deep mark in the concept of beauty. What is another essential element of beauty? Well, Locks of Love lovelies... yes, HAIR! Hair extensions to be exact. This week we were able to interview the marvelous Tammie Bradford: Founder of ATHENA HAIR EXTENSIONS.  As a Master Class Instructor and Hair Expert, Tammie has over 30 years of experience in the Art of Hair Extensions. Her expertise and knowledge in the hair industry comes through in every class she teaches and the entire company. Quality is a motto in her business model, as she only provides top-notch, quality products and spectacular service to match. She is all about delivering a...
  • #askjo mini-beauty series: Your Body

    Posted: Apr 15 2016

    _________________________________________________________________________________________________________________________________________________________________________________________ Hello Lovely Fashionistas!  Hope everyone is enjoying our beauty mini-series and finding value in the details that we are exploring. We are continuing our exciting adventure into the realm of BEAUTY and BUSINESS. This week, we decided to take a deeper diver into various perspectives & modalities of beauty treatments, trends, advancements and innovations. As we all know, beauty is a subjective facet... and the idea of BODY is definitely a significant one. We decided to ask ourselves...  How does one safely TONE, BURN FAT, SHAPE & TIGHTEN without undergoing invasive surgery? We have been so curious. Well, it is an honor to be able to interview successful entrepreneur and beauty expert, Jennifer Tumlinson, Co-Founder of LipoLucent. LipoLucent is a system created to help individuals achieve healthy body results, painlessly and effectively. Meet Jennifer Tumlinson! Founder of AZ Medspa LLC in Tempe, and Co-founder of the world's leading body sculpting system, LipoLucent! Delve into our...
  • #askjo mini-beauty series: Your Eyes

    Posted: Apr 06 2016

    ___________________________________________________________________________________________________________________________________________________________________________________ Hello My Lovers of Fashion / Beauty / Style! April is a month of perfect weather!  It's spring time & the blossoming of all things beautiful.  Therefore, this month, we decided to embark on something a little special and shift our focus a bit to shed light on the BUSINESS OF BEAUTY.  We are beginning a mini-series of blogs on #askjo all around the BEAUTY Industry and all of the products that keep us looking fresh, young and pulled together! Let's kick off the month of Beauty with something trendy, hip & eye-opening... yes, LASHES!  Oh the wonder of LASHES! As of late, LASHES have become such a strong trend for women of all ages! From young teens, to moms, to grandmothers... why so? That is exactly what we wanted to figure out. Aside from the obvious, what else makes lashes incredibly defining? We ourselves LOVE lashes, I mean, what...